Established during the Victoria Covid 19 lockdown in 2020, Fierce Footwear was created to simply share and celebrate a big, bold and fierce love for shoes!

Originally just a fashion blog, Sophia's vision was to share her extensive knowledge of shoes from her corporate career in the footwear industry, as a designer and product developer.

In 2021, Fierce Footwear Boutique was launched, offering a curated collection of shoes and bags, from some of Australia's most loved labels including Billini Shoes, Sol Sana, Hael and Jax, and more..

Fierce Footwear is based on the Mornington Peninsula, with free local pick up available and fast express shipping across Australia. International Shipping is available for US, UK and NZ.

Buy big brands and support a small local business by shopping our curated collection online.